Accenture Ltd. has reportedly cut ties with Tiger Woods after six years, making the global consulting firm the first major sponsor to altogether end their working relationship with the pro golfer after reports of infidelity emerged.
"After careful consideration and analysis, the company has determined that [Woods] is no longer the right representative for its advertising," Accenture said in a statement to the Associated Press, adding that the decision comes after learning of the "circumstances of the last two weeks." The firm's campaign with Woods had a slogan that read, "Go on, be a Tiger." According to AP, the firm is now planning to roll out new advertisements later in 2010.
As for Woods' other sponsorships, Gatorade announced last week that it had discontinued Gatorade Tiger Focus but claimed that decision was made prior to the scandalous reports, while Gillette said it would not be airing ads featuring Woods or using him for public appearances.
Sponsors Nike, EA Sports and AT&T continue to stand by the pro golfer.