DiMaio / Retna Digital 1 / 6
DiMaio / Retna Digital 1 / 6

NEW YORK (AP) -- Alicia Keys has influenced many lives with her soulful, heart aching piano-driven songs for almost a decade.

Now that the Grammy-winner has established herself as one of music's brightest stars, Keys is ready to inspire others — without singing a tune.

Keys is launching AK Worldwide, a company that will handle the 28-year-old's projects outside of music.

The first is The Barber's Daughters, a handcrafted jewelry line engraved with messages of hope. Keys will also launch a Web site, iamasuperwoman.com, devoted to spotlighting inspirational women and causes.

Keys says her creative work as a businesswoman has spilled over to her music — and that's reflected on her upcoming CD, "The Element of Freedom," to be released Dec. 1.