Anheuser-Busch debuts beer with Super Bowl ad
ST. LOUIS (AP) — Anheuser-Busch InBev is introducing a new specialty brew with a Super Bowl ad.
The maker of Budweiser, Bud Light and other brews said Tuesday that Budweiser Black Crown is an amber lager. The first ad promoting it will run on Feb. 3 during Super Bowl 47, though the beer will be available in stores nationwide starting Jan. 21.
The beer's recipe resulted from a challenge to Anheuser-Busch InBev's 12 brewmasters, an effort dubbed Project 12. Customers were able to sample the options during a testing phase last year.
Budweiser Black Crown has 6 percent alcohol content. By comparison, Budweiser has 5 percent.
Benj Steinman is editor of Beer Marketer's Insights. He says Anheuser-Busch InBev is trying to compete with the large variety of specialty products now on the market.
Check out Taylor Swift's A-list ladies night out with BFFs Karlie Kloss, Ellie Goulding, Cara Delevingne and more on today's Celebs Gone Social.Watch Video »
Mariah Carey does her best impression of a mermaid on Celebs Gone Social.Watch Video »
Victoria Beckham posts behind-the-scenes shots from New York Fashion Week and spots her stolen bike on Celebs Gone Social.Watch Video »
Take a look back at the Kardashians' makeup-free selfies on today's Celebs Gone Social.Watch Video »
Oscar nominee Lupita Nyong’o shares her awards season journey (and meetings with Oprah, Sidney Poitier and the Dalai Lama!) on Celebs Gone SocialWatch Video »
The soon-to-be dancing stars are tweeting up a storm, and more news on Celebs Gone Social.Watch Video »