LOS ANGELES (AP) -- Barbie is the latest toy to get her own Hollywood deal for a live-action movie.

Universal Pictures has acquired the rights for a movie based on the Mattel dolls. The Barbie flick will follow such toy-based hits as the "Transformers" movies and "G.I. Joe: The Rise of Cobra."

Laurence Mark, whose credits include "Dreamgirls" and "Jerry Maguire," is producing. Mattel executives Richard Dickson and Rob Hudnut will be executive producers.

Universal has released animated Barbie movies on home video, but this will be Barbie's first live-action adventure.