Beyonce stars in H&M summer ad campaign
NEW YORK (AP) — Beyonce, who seems to be everywhere as she prepares for her upcoming world tour, is going to be seen in even more places.
The 31-year-old singer is featured in H&M's new ad campaign, announced by the retailer Thursday. Mrs. Carter, as she's called in the ads, is seen lounging on a beach wearing a sundress, short shorts, a bikini and other key items from the summer collection.
H&M says the ads, which were shot in the Bahamas, aim to capture the many sides of women, showing Beyonce as strong, vulnerable, sensual, fun, flirtatious and maternal.
Beyonce said that thanks to the tropical island setting, she felt more like she was shooting a music video than a commercial.
She and her husband, Jay-Z, whose real name is Shawn Carter, have a year-old daughter, Blue Ivy.
OMG Celeb Fashion
Check out Jennifer Lawrence, January Jones, and Miley Cyrus' style statements on this week's OMG Celeb Fashion.Watch Video »
From Behati Prinsloo to Kim Kardashian, check out the celebrities who've found themselves in compromising positions.Watch Video »
Bye Bye Zayn
Get the scoop on 1D's huge, heartbreaking news on Replay hosted by Wonderwall's Kirby Kristen.Watch Video »
Mandy Moore does cryo therapy, plus more stars' bizarre health and beauty practices on today's Celebs Gone Social.Watch Video »
Get all the pregnancy rumor scoop on Replay hosted by Wonderwall's Kirby Kristen.Watch Video »
Alba in Italy
Check out Jessica Alba's business trip to Italy on today's Celebs Gone Social.Watch Video »
Like us on Facebook?
UP NEXTBirthday Babe
From Crowd Ignite