BOSTON (AP) — A beloved Boston-area independent radio station is getting new life online in partnership with traditional print media — and experts say it could be a model for other stations no longer found on a radio dial.
The alternative station was known as WFNX until its frequency was sold to media giant Clear Channel earlier this year.
The Boston Globe snapped up most of its popular, live local disc jockeys and created RadioBDC, which for the past several weeks has been streaming similar programming from Boston.com, the Globe's current events and entertainment news site.
Media experts say the endeavor faces challenges sustaining advertisers, reaching audiences who don't own smartphones and competing against iPods and online stations. But they say the station saves in marketing costs, utilizing the Globe's established ad and events staff.