"I'm famous? I'm a celebrity? I didn't even realize. … My name's Derek. I don't know what you guys are talking about."
That's Justin Bieber, feigning non-famous status while being hounded by a TMZ cameraman in a video posted on the website on Wednesday. And it was apparently all the fuel his ravenous fan-base needed to get their teen idol back in trending position on Twitter.
According to the Washington Post, the seemingly harmless words "Justin Bieber" were, for a while, causing Twitter's trending algorithm to produce too many newsless, Bieber-related results.
So, Twitter adjusted the algorithm, "changing the focus from the most discussed items to what is 'most breaking' and 'immediately popular,'" as Mashable.com explained last year.
Enter Derek Bieber: today's hot, new Twitter trending topic.
Sorry. Even a gaggle of uber-talented social media engineers can't topple the digital reign of the Biebs.