Much of Diddy's Instagram serves as a testament to his fabulousness: There he is sporting a fur coat, and chilling with Beyoncé, and posing in Pharrell's giant Grammy hat. But did he take his social media presence to a new PR level by using it to propose to longtime love Cassie?
On Saturday, the music mogul, 44, posted this photo of a massive diamond ring next to the caption, "Baby do you like it? I just want to get you wat you Like ! I just wanna Mk you smile :) #takeDat. !"
Responded Cassie, 27, "I'm definitely smiling. It's perfect!"
The Internet immediately concluded that the knuckle-crunching sparkler meant that Diddy had finally locked things down with Cassie, with whom he was first linked in 2007. The speculation was helped along when Keyshia Cole shared a blurry pic of Cassie possibly wearing the bauble.
So, are they looking to tie the knot? A few things worth mentioning: The couple has been dogged by engagement rumors since 2008, and Cassie has fueled some of those with her tendency to wear huge diamond rings on her all-important finger.
The official word from Diddy's camp on the question-popping talk: They're not engaged. He's apparently just a really generous boyfriend.
Diddy, whose exes include Jennifer Lopez and Kim Porter (with whom he has three children), told the ladies of "The View" back in October that he wasn't really looking to get hitched "because I know the responsibility that comes with that, and I think that a lot of people, they jump into that and they're not honest with themselves."
According to Diddy, "I'm brutally honest with myself. I don't want to get married and not make that woman be the best. … I think a lot of people put too much on marriage and not enough on happiness. I'm happy, anybody that is in my life is happy. … But when I do it, I'm doing it forever. Know that."
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