James Franco looks devastatingly handsome (and quite brooding!) in his new ads for Gucci's Made to Measure service, which creates customized suits for men.

PHOTOS: James and other dapper celebs

The campaign, called "All the World's a Stage," was shot by Nathaniel Goldberg at Rome's Cinecitta.

"James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our Made to Measure service," Gucci creative director Frida Giannini said in a statement. "With Gucci's Made in Italy tradition and sartorial expertise, personalized formalwear is the ultimate way for a man to express his own style."PHOTOS: Hollywood's hottest leading men

The actor, 33, is no stranger to the Italian label's luxe suits. He wore several bespoke designs in the past and got decked out in a Made to Measure looks when he hosted the Oscars in March.

Get more Us! Follow us on Twitter, Friend us on Facebook, Subscribe to Us Weekly