British chef Jamie Oliver, formerly known as the "Naked Chef," is launching a new TV show in the U.S. aimed at promoting healthy eating.

"Jamie Oliver's Food Revolution" kicks off in the town of Huntington, West Virginia, which has been called the unhealthiest city in the U.S.

Jamie, who successfully lobbied to overhaul the school meals program in the U.K., says of the new series, ""The time is right for people to rediscover the sense of pride, satisfaction and fun you can get from cooking for the people you love."

"There's an incredible community in Huntington, and I want this experience to be a celebration of what we can achieve when people come together," Jamie continues. "I want to prove that turning around the epidemic of obesity and bad health doesn't have to be boring or dull in the slightest. Wonderful stories will unfold in Huntington, and hopefully this will inspire the rest of the States."

Jamie's goal in the series is to encourage people of all ages to cook with fresh ingredients and eat balanced meals, both at home and at school.

ABC will air a special preview of "Jamie Oliver's Food Revolution" on Sunday, March 21, at 10:01 p.m. ET. The premiere will also air on Friday, March 26 at 8 p.m. ET, with the second episode of the series airing at 9 p.m. ET, the program's normal timeslot.

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