Kevin Mazur / WireImage 1 / 12
Kevin Mazur / WireImage 1 / 12

Hip-hop mogul Jay-Z is launching his own brand of cognac.

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The Empire State of Mind hitmaker has teamed up with liquor giant Bacardi to release D'ussé, a premium drink which will retail at $44.99.

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The rap superstar joins the likes of Ludacris and Dr. Dre in the French brandy business, but it's not his only venture in the alcohol industry - he's previously invested in Scottish vodka Armadale and has long been associated with Ace of Spades champagne.

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