Jennifer Lopez and Marc Anthony announced their fashion line in West Hollywood with Kohl's on Thursday.

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For the trendy couple, signing up with Kohl's was a no-brainer. "One of the exciting things about it is that they wanted something new," Lopez, 41, told exclusively. "They need other things that are a different style, a different sensibility and that's why they came to us."

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While the duo may introduce home goods in the future, apparel and accessories are the focus now.

Lopez's collection will feature sportswear, dresses, sleepwear, bags, jewelry and shoes for the ladies.

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Anthony's will include sportswear, dress shirts, suit separates, sports coats, neckwear, accessories, and shoes.

"It is stuff that we would actually pick up and wear," Anthony, 42, told Us. "It's an amazing collection."

Kohl's already features collections from Lauren Conrad and Vera Wang.

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