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With the birth of her first daughter, Maxwell Drew, Jessica Simpson opened up a new chapter in her life. The obvious next step for the Jessica Simpson Collection designer, whose empire is reportedly worth nearly $1 billion? An extension into maternity wear!

"I'm so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great!" Simpson said in a statement released Monday. "You want to wear clothes that are flattering to your baby bump; you want to show your bump off."

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Set to launch this fall, Jessica Simpson Maternity will be sold across the nation at Motherhood Maternity, Destination Maternity and Macy's. The pieces, which will include vintage-print tops, formfitting jersey knit dresses and chunky realized sweaters, will start at $36.

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Noticeably absent from the line: sky-high heels like the ones that Simpson said she probably would give birth in when she went into labor.

"I'm probably going to deliver my baby in these," the 31-year-old joked to Us Weekly in November, indicating that her 4-inch YSL heels. Simpson gave birth to little Maxwell, her first daughter with fiance Eric Johnson, on May 1.

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Sadly, in the star's third trimester, the "Fashion Star" mentor found herself no longer teetering along in her designer footwear collection.

"I can't wear heels anymore," the star lamented while shopping in a Santa Monica Fred Segal back in March. "I tried,but it was too hard. Wearing heels is like a religion to me, so it's tough!"

"I can't wait for the day I can walk in heels again!" she tweeted two weeks before she gave birth. "My feet feel homesick!"


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