Work it, girls!

Fans of Kim, Kourtney and Khloe Kardashian aren't phased when the sisters step out in sequin blazes, leather leggings and leopard print jumpsuits. But put the famous sisters in some figure-hugging denim and people shall take notice!

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In the new promos for their Kardashian Kollection for Sears denim line, the E! stars complement their bodies in flattering jeans modeled after each sister's body shape.

Kim, 31, who makes no buts about flaunting her most famous asset, wears "The Kim" jean -- a low-cut straight leg style for those with curves. Kourtney, 32, sports "The Kourtney" jean, a low-rise, slim-cut skinny leg for petite women. And Khloe, 27, rocks "The Khloe" a high-rise curvy fit with a boot cut leg for tall gals.

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"Showing off our booties in our fabulous new Kardashian Kollection denim!!" Khloe tweeted Wednesday, with a link from her personal site of the full Kardashian Kollection denim promo campaign.

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All three styles are made with a bit of stretch to them, come in two washes and are available for $68 each in Sears stores and at

In addition to denim, the Keeping Up with the Kardashians stars are rolling out home goods and swimwear for the spring/summer.

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"We are really excited about home! Home looks incredible," Bruno Schiavi, the designer behind Kardashian Kollection, told Celebuzz January 18. "There are three designs in home, everything from bed to cushions and pillows to bathroom accessories and shower curtains. Home is spectacular so we can’t wait for that!"

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