‘Tis the season to start working on your tan. And who better to help you than those quintessential and always sun-kissed California girls, the Kardashians?
Despite the lawsuit woes they’re having with their Khroma makeup collection, the Kardashians are expanding their reach into the beauty industry. They’re launching a collection of self-tanners this April called Kardashian Sun Kissed. The five piece range will be carried exclusively at Ulta and retails for $12.99 to $19.99. It’s a three step system, featuring an exfoliation or color maximizing product, the actual tanner itself, and a tan extending product.
WWD hopped on a call with the enthusiastic Kardashian sisters to chat about the new line.
“I think tanning has really been a way of life for all of us, living in California,” Kim Kardashian told the trade. “Especially, more recently, the need for sunless tan. When I travel, the one thing that makes me feel alive whether or not I have makeup on is a tan, especially in my face. When you travel, you can’t just go lay out.” But while Kim seems to understand why sunless tanners are arguably safer than the real deal or a fake bake, she admits she still uses tanning beds.
“I do like regular tanning because I have psoriasis, and the tanning beds are particularly good for that,” Kim continued. A quick peek on the Mayo Clinic’s website confirms that UV rays, from the sun or from artificial means, are indeed a treatment option for psoriasis. However, The National Psoriasis Foundation does not support the use of tanning beds as a method for treatment, as most tanning beds only use UVA light, not the beneficial UVB light.
“[We] came up with something that is still good for your skin and healthy for you; everything is paraben- and sulfate-free,” Kourtney said. “We love beauty and fashion, but making sure we’re taking care of our bodies is crucial to us.”Industry sources are predicting that the Sun Kissed line could sell $10 million at retail.Tell Us: Will you tan like a Kardashian this summer?
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This article originally appeared on Usmagazine.com: Kim Kardashian Praises Tanning Beds While Hawking Her New Self-Tanner Line