In addition to a limited-edition lip gloss and lipstick released in February, Mother Monster and MAC have just launched an interactive project to promote "Glam This Way", a new campaign part of MAC's Viva Glam initiative that was established by the brand in 1994 to support men, women, and children affected by HIV/AIDS around the world.
For a limited time, little monsters can log onto VivaGlam.com, upload a photo of themselves (which glamorously turns into a sequin) to the site, and share the "Glam This Way" message through their social networking platforms like Twitter and Facebook. The more awareness they spread, the bigger their photo will appear on the Viva Glam website. Plus, the star's stylist and BFF Nicola Formichetti will print all of the fans' images on a couture masterpiece, which Lady Gaga herself will wear this fall. How's that for fame?