NEW YORK (AP) — PepsiCo Inc. officials will meet Wednesday with members of Emmett Till's family and the Rev. Al Sharpton.
Sharpton continued to press for the meeting last week to address the company's controversies over partnerships with Tyler, the Creator of Odd Future and Lil Wayne, who promote Mountain Dew.
PepsiCo and Lil Wayne have since parted due to creative differences about the rapper's offensive lyrics related to the civil rights icon, Till, who was brutally murdered at age 14 in 1955. The company also pulled a commercial directed by Tyler that angered anti-violence and civil rights advocates.
The meeting to be held at PepisCo Inc. headquarters in Purchase, N.Y., comes after public outcry over offensive lyrics increases. Reebok recently ended its partnership with Rick Ross for similar reasons.
Sharpton said last week that corporations have a civic responsibility when deciding who they partner with.
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