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No stranger to making bold moves with her hair, Rihanna rocks a platinum blond wig in ner hew campaign for Giorgio Armani jeans -- not that the hot-bodied star needed help catching eyes!

PHOTOS: More celebs who love wearing Armani

In the photo, the 23-year-old Barbadian beauty stands in front of a classic car while daring onlookers to come closer with a very "S&M"-type glare. Clad in skintight black pants and a midriff-baring sweater, the songstress appears to be pulling off her top.

PHOTOS: Stars baring skin in lingerie-inspired clothes

The Grammy-winning artist follows a laundry list of celebs, including David and Victoria Beckham and Megan Fox, who've posed in the Italian label's sexy black-and-white campaigns.

PHOTOS: Stars who moonlight as fashion designers

Tennis ace Rafael Nadal showed off his chiseled physique in Giorgio Armani's underwear campaign, which was released last month.

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