LOS ANGELES (AP) -- The Huffington Post is launching a new site aimed at the baby boomer generation, and Rita Wilson will direct its vision and content.
AOL Huffington Post Media Group President and Editor-in-Chief Arianna Huffington says Thursday that the actress and producer will be editor-in-chief of "Huff/Post 40," which is set to launch in August. She says Wilson even came up with the name of the new site.
The 54-year-old Wilson, who is married to Tom Hanks, has acted in movies, on television and on Broadway. She has also written stories on style and health for O, The Oprah Magazine and Harper's Bazaar, where she has been a contributing editor since 2006.
Huffington says the passion and humor Wilson brings to her projects makes her the "perfect godmother" for the new site.