"What started out as a goof ended up being a ridiculously good format," the network's alternative series president Mike Darnell tells EW.com of the series, hosted by So You Think You Can Dance's Cat Deeley. "It really feels like a hit."
During each of The Choice's six one-hour episodes, debuting June 7, four stairs will sit in spinning chairs -- a la The Voice -- and listen to the sexy singles try to woo them. Three rounds later, the celeb will have settled on their potential love match.
"I think there's a big hole in the dating show world," Darnell reasons. "There hasn't been a new hit since The Bachelor, and there hasn't been an in-studio one that's worked since The Dating Game 30 years ago. I was thinking about how to do a blind-date show without using a wall or blindfolds, and the spinning chairs seemed like a great way to do it."
Joining Kardashian and Pauly D (real name: Paul DelVecchio) on the men's side are: Tyson Beckford, Joe Jonas, Dean Cain, Rocco DiSpirito, Warren Sapp, Finesse Mitchell, Romeo, Jeremy Bloom, Jason Cook, Michael Catherwood, Seth Wescott, Parker Young, Ndamukong Suh, Dr. Robert Nettles, Taylor Hicks, Mike Sorrentino, Rob Gronkowski and Steven Lopez. The women will be represented by Electra, Hope Dworaczyk, Rima Fakih and Sophie Monk.