Taylor Swift to Launch First Fragrance, Wonderstruck
The smell of success...and falling in love!
There doesn't seem to be a star in Hollywood who doesn't have his or her own fragrance, and now Taylor Swift is finally joining the ranks.
The country-singing star, 21, has partnered with Elizabeth Arden to create her first perfume for women, Wonderstruck.
"I wrote the lyric, 'I'm wonderstruck, blushing all the way home,' for the song 'Enchanted' about the first time you meet someone," Swift said in a release. "A fragrance can help shape someone's first impression and memory of you. It's exciting to think that Wonderstruck will play a role in creating some of those memories."
The dreamy scent includes top notes of freesia, apple blossom, and raspberry, middle notes of hibiscus and honeysuckle, and base notes of vanilla and amber -- a mix that the perfumers agree will appeal to the superstar's 12 to 34-year-old fan base.
"Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue," the Grammy-winning artist told Women's Wear Daily. "It was fascinating to learn that you can layer so many different scents to create a beautiful end result."
Wonderstruck will be available in department stores nationwide come October 2011, then internationally in fall 2012. Prices in the line range from an $18 rollerball to a $59.50 3.4 oz. EDP.
It's no surprise that there's a huge market for celebrity fragrances -- Justin Bieber's newly launched scent Someday is said to have netted more than $3 million in retail sales at Macy's in less than three weeks, according to WWD. In addition, Fergie's Outspoken by Fergie walked home this past May with the FiFi New Celebrity Fragrance of the Year Award.
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