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Blake Lively is the new face of L'Oreal

ETonline, Tuesday, October 29, 2013, 1:42pm (PDT)
  • Life is good for Blake Lively.

    The 26-year-old beauty has just been named the new face of L'Oreal, marking her first major makeup campaign. L'Oreal Paris announced the big news Tuesday on their Instagram account.

    Video: Inside Blake Lively's Sexy 'Lucky' Photoshoot

    "Annonce exclusive: Nous souhaitons la bienvenue à la somptueuse et talentueuse Blake Lively, nouvelle ambassadrice L'Oréal Paris! Définitivement elle le vaut bien!" the brand wrote, with the rough translation being: "Exclusive announcement! We're excited to welcome the gorgeous and talented Blake Lively, our new lady ambassador! She's definitely worth it!"

    Though Blake has seemed to cool off on film roles since marrying Ryan Reynolds last September, her fashion profile remains as enviable as ever. Blake has already landed coveted campaigns with Chanel and Gucci.

    In September, she told Vogue UK that she's launching her own lifestyle brand.

    Video: Blake Lively Talks Most Controversial Style Moment

    "The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that. There's nothing like it out there -- it's without a genre," she said. "I have so many passions outside of acting and things that I grew up being good at and that I don't utilize when acting. Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn't be an actor."

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