The same year "Iron Man" hit theaters, Gwyneth launched Goop, a digital media and e-commerce company specializing in lifestyle and wellness products and tips. The website features everything from travel guides and recipes to fashion tips and celebrity interviews. "Gwyneth began curating the best of lifestyle to help her readers save time, simplify and feel inspired," explains Goop.com. "Determined to publish a genuine and resourceful issue each week, for many, goop has become their most trusted girlfriend on the web." But Goop hasn't always been well received. The company has been criticized for being unrealistic and even snobbish. Case in point: When Goop launched their product line, the first article of clothing they manufactured was a plain white T-shirt, retailing at $90.