Rumer Willis' Campaign for Badgley Mischka Debuts
By Molly McGonigle
In December, Rumer Willis became the new face of Badgley Mischka. And now, the first images for the Spring 2011 campaign have been released.
Mark Badgley and James Mischka explained why they chose Rumer Willis: "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."
And Willis is just as excited to partner up with Badgley Mischka.
RELATED: Trends for every hairstyle
She tells People.com, "I was thrilled and honored to be chosen to represent the Badgley Mischka brand. Working with (designers) Mark and James is an incredible opportunity."
Rumer Willis follows in the footsteps of Carrie Underwood, Eva Longoria and Ashley and Mary-Kate Olsen who have also worked with the brand.
RELATED: Learn all about Rumer's movie career
Check out Blake Lively's fashionable pregnancy style.Watch Video »
Wonderwall's Kirby Kristen sat down with Jennifer Aniston, Jason Bateman, Charlie Day, and Jason Sudeikis to talk about "Horrible Bosses 2."Watch Video »
Check out Ian Somerhalder and Nikki Reed's cutest Instagram moments on today's Celebs Gone Social.Watch Video »
Sofia Vergara poses in a revealing neon bikini while her "Modern Family" castmates hit the beach in Australia on Celebs Gone Social.Watch Video »
Get a front row seat as the stars arrive to the 2014 American Music Awards and chat Taylor Swift with Wonderwall's Jessica Wedemeyer.Watch Video »
French + The Fam
Khloe Kardashian and her famous family celebrate French Montana's 30th birthday on today's Celebs Gone Social.Watch Video »
Like us on Facebook?
UP NEXTFeathered Frocks
From Crowd Ignite