Rumer Willis' Campaign for Badgley Mischka Debuts
By Molly McGonigle
In December, Rumer Willis became the new face of Badgley Mischka. And now, the first images for the Spring 2011 campaign have been released.
Mark Badgley and James Mischka explained why they chose Rumer Willis: "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."
And Willis is just as excited to partner up with Badgley Mischka.
RELATED: Trends for every hairstyle
She tells People.com, "I was thrilled and honored to be chosen to represent the Badgley Mischka brand. Working with (designers) Mark and James is an incredible opportunity."
Rumer Willis follows in the footsteps of Carrie Underwood, Eva Longoria and Ashley and Mary-Kate Olsen who have also worked with the brand.
RELATED: Learn all about Rumer's movie career
Wonderwall.com goes behind the scenes at the 2015 American Music AwardsWatch Video »
In honor of the 10th anniversary of "Just Friends," check out how the stars of the film have changed.Watch Video »
Get the Duggar dish on Replay hosted by Wonderwall's Kirby Kristen.Watch Video »
Tats for Love
From Heidi Klum and Seal to Ryan Sweeting and Kaley Cuoco, see which stars got tattoos for love.Watch Video »
Shailene Woodley and the stars of "Divergent" chat phobias and on-set injuries at the film's world premiere.Watch Video »
Stars chat with Wonderwall.com on the red carpet at the 2015 American Music AwardsWatch Video »