Pharrell is the latest celeb to start his own social media venture, i am OTHER. So what's the site all about? Good question. It's a "content-driven property that spotlights new musicians, filmmakers, designers, artists and innovators." Sounds a little convoluted to us, but right now you can watch episodes of the Web series "Awkward Black Girl" and Pharrell's weekly state of the union address on the site.