Is public humiliation still a bad thing if it helps launch you to stardom? That's what Lana Del Rey's PR team probably asked themselves after the singer's widely panned performance on "Saturday Night Live" made headlines in January 2012. Regardless of the negative attention, the 26-year-old became an overnight hit. GQ named her 2012's Woman of the Year, and now she's the face of campaigns for H&M and Jaguar. Plus, Mulberry named their Del Rey handbag after her.