They start their own super PAC, just to make fun of Super PACs.
Stephen Colbert has been lampooning the way political action committees (PACs) can influence elections by using a PAC to influence an election. Clever! "Americans for a Better Tomorrow, Tomorrow," as it's called, has been a pet project of Colbert's dating back to September 2011, but the story took an interesting turn when, on Jan. 12, Colbert declared his candidacy for president of the United State of South Carolina. Because political candidates cannot legally be actively involved in PACs, Colbert's "Daily Show" buddy Jon Stewart took over instead, and the committee name was changed to "The Definitely Not Coordinating With Stephen Colbert Super PAC." See, he's trying to teach you a lesson here -- and he's doing it in a way that few other people possibly could. (Vanity Fair)