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Earlier this year, Will Ferrell launched a new sunscreen (in Sexy Hot Tan, Sunstroke, and Forbidden Fruit varieties). The proceeds go toward Cancer for College, an organization which gives scholarships for cancer-stricken teens who want to go to college.
Ferrell, in turn, can cross-promote his new film about a guy who launches a sunscreen brand, gets drunk, does some stupid things, and hilarity ensues. Well, he's not filming it yet, but surely someone is working on that one.
From Crowd Ignite