One Direction to launch perfume

WENN, Friday, November 30, 2012, 8:06am (PST)
  • Pop stars One Direction are preparing to take on Justin Bieber by launching a rival perfume for girls.

    RELATED: Romance rumor du jour: One Direction edition

    The British-Irish group has signed a deal with bosses at Olivann Beauty to produce a fragrance aimed at young women, which will launch globally next year.

    RELATED: Innocent faces, not-so-innocent stars

    The singers have been working on the project for six months, and further details of the perfume will be announced ahead of the launch in the fall.

    RELATED: Justin Bieber and Selena Gomez kiss, cuddle and giggle in New York

    A post on One Direction's official Twitter page reads, "Big news! A 1D fragrance is on the way!" Bandmember Niall Horan adds, "We've been discussing it for ages & can't wait to hear what fans think!"

    The One Direction scent will put the group in direct competition with their pop-pal Bieber, who has launched two female-focused fragrances called Someday and Girlfriend.

Show Comments
When using Facebook Connect your image and name may display on Wonderwall. All Privacy Settings are controlled by Facebook
Like us on Facebook?
First Look!
Thanks for subscribing!