Remember when everyone was raving about how much tension there was between Kelly Ripa and Michael Strahan? That was so two weeks ago.
Now, there's a new man moving to toward the top of Kelly's enemy list and his name is Billy Bush.
It's expected to be announced this week that Billy will be added to "Today" to go head to head during the hour of Kelly's "Live With Kelly and [whoever]" show. It was announced last month the he Billy was leaving "Access Hollywood" and "Access Live."
Billy's move could also impact Matt Lauer, who has long been one of the familiar faces of morning television.
"Matt has a lot of clout, but it's also a case of 'when is his divorce from the show finally going to happen?'" an insider told the New York Post, adding that Matt's contract is up at the end of this year. "People fear and love Matt there. Billy is more of an entertainment talking head, so his addition will be a major change. His style is very different from Matt. But that might be a positive."
Billy is close with "Today" head Noah Oppenheim, and, the source said, "It's only a matter of time before the morning show severs ties with Matt."
Matt has high-level backers of his own, though, especially in the name of NBC News boss Andy Lack.
"Matt's deal with NBC is the most important thing to the network, as long as he wants to stay, he'll have a job at 'Today.'"
Another source told the newspaper's Page Six gossip section that Billy is simply being added to the show's lineup of personalities and it hardly spells doom for Matt.
"Billy Bush taking over Matt's role is not happening, and no one inside of NBC has even discussed or contemplated it. [Billy] moving to 'Today' is purely a play to be more competitive in the 9 o'clock hour."
In other words, NBC and Billy have Kelly in their crosshairs.