On Wednesday, Kim Kardashian West's husband signed a new partnership with Adidas that could net him a billion dollars…. Billion, with a "B".
Under the terms of Yeezy's new contract, retail stores will sell his shoes, apparel and accessories. It's been reported that he'll also be designing athletic wear for basketball and football.
Kanye will also have his own design team of people well-versed in the fashion world.
The deal, according to TMZ, "will have a seismic impact on the sport and street fashion world."
The new threads won't be available anytime soon, though. It will reportedly take a few years to get retail stores up to speed with the merchandise.
He's hoping that athletes will come along and want to wear his shoes, as well.
"I'm not just a musician singing in front of a mic, we are running, jumping, we're getting hurt," Kanye said in a statement. "We're in the same arenas that the ballplayers play in."
"Our industry is so ready for disruption, the same signature lines have X player, Y player, Z player, so of course we're going to have Kanye work with our guys to challenge that as well," added Eric Liedtke, Chief Marketing Officer for Adidas.
The Kanye line will be very in-demand if his insanely-popular shoe line is any indication, as the models sell out within hours.
In February, his Yeezy Boost 350 shoe, made in collaboration with Adidas, sold out less than two hours after it was made available.
That same month, 'Ye tweeted that he was severely in debt.
"I write this to you my brothers while still $53 million dollars in personal debt," adding "Please pray we overcome." He then asked the Facebook founder to help him out (a request he made on Twitter, as opposed to Facebook, but that's another story).
It's a Yeezy world, and it's going to stay that way for a while.
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