Kat Von D wanted the whole world to know that she was no longer associating herself with pal Jeffree Star, singer and makeup artist, so she took to social media to announce the break in their friendship late on Monday night, July 18, 2016.
"After years of making excuses for, and rationalizing Jeffree's inappropriate behavior (including, promoting drug use, racism, and bullying) I can no longer hold my tongue after recent events," she wrote in an Instagram post. "I know that over the years, many of you were introduced to Jeffree through me, and regardless if you chose to continue to follow him or not, I just would like to disassociate myself from him and his brand from this point on."
With that, Kat also promised to elaborate on the reasons for her public announcement in the coming days.
"I plan on posting a video explanation as to why I felt compelled to make such a statement. But for the time being, I simply want to apologize to anybody and everybody who has ever had to deal with any of his negativity," the 34-year-old said that night.
The tattoo artist, who has her own makeup line, even dedicated a shade of her Kat Von D lipstick to Jeffree, but now says she'll be discontinuing the color.
"And yes, with a heavy heart, I will be pulling the shade "Jeffree" from my collection," she continued.
Finishing, "Sending extra love to everyone out there."
Jeffree was quick to reply to Kat's message, also jumping onto social media with a series of posts.
He claimed that she got upset when he came out with his own cosmetics brand.
Jeffree called the whole ordeal "sad and gross" and decided to step away from it all.
But, Kat didn't back down. In response to his string of tweets, she also accused Jeffree of stealing artwork, an issue which she elaborated on in a video posted to YouTube on July 19, 2016.
The 13 minute long video goes into detail about why Kat has chosen to end her relationship with Jeffree. Aside from no longer believing him to be a good person, Kat fully explains how Jeffree stole creations by artist BJ Betts, who helped design packaging for his makeup line and was never paid.
Kat asked that her fans not engage with Jeffree's and explained she didn't want the fact that the two are cutting ties to result in any sort of commenting war. The makeup guru and tattoo artist concluded her video by saying she wants to "live in a world where people are nicer to each other and stick up for what's right," and stated that the comments would be turned off below the video.