Talk about a drastic change. The Weeknd's signature look is gone!
The singer cut his infamous dreaded coif for his new album cover and debuted his new look on Instagram on Wednesday.
"NEW ALBUM COVER / TITLE shot by @nabildo #STARBOY," he captioned a moody shot that shows his hands on his head, largely covering his hair.
Just a few hours later he shared a shot of himself that clearly shows his new drastic haircut.
"I come alive in the fall time," he said of the shot that shows him sitting in front of a red background wearing a leather and large crucifix.
The photographer of the image, Nabil Elderkin, also posted the shot and had fun with his famous subject.
"I wish I came alive in the fall time, I'm beat.... But the bro is about to smash it," he said.
The "Can't Feel My Face" singer revamped his Instagram page on Wednesday, deleting all previous photos and replacing them with two new ones, as to put all the attention on his new album.
The rapper spoke about his now-gone signature look with Rolling Stone last year.
"I want to be remembered as iconic and different," he told the mag. "So I was like, 'F--k it, I'm gonna let my hair just be what it wants.' I'll probably cut it if it starts interfering with my sight. I can kind of see it right now. But if I cut it, I'd look like everyone else. And that's just so boring to me."
Aside from his award-winning music (he won two Grammys last year and he's been up for eight) his mane was one of his calling cards. Even Taylor Swift couldn't help but play with it at a party once.
"The whole time she was talking, she was kind of, like, petting my hair?" he told Rolling Stone of Tay Tay's fascination with his hair. "I think she was drawn to it — she must have been gone off a few drinks. I'm not going to be like, 'Hey, can you stop?' I mean, it felt good! But when she started petting my hair, that's when I was like, 'I definitely need a drink.'"