Italy bans Paris Hilton-branded canned sparkling wine
- Photo: Prosecco Rich/Promotional1 of 15
- Photo: Prosecco Rich/Promotional2 of 15
- Photo: RD/ Kabik/Retna Digital3 of 15
- Photo: Splash News4 of 15
- Photo: RD/ Kabik/Retna Digital5 of 15
- Photo: Maury Phillips/WireImage.com6 of 15
- Photo: Splash News7 of 15
- Photo: Matt Sayles/Invision/AP8 of 15
- Photo: WireImage.com9 of 15
- Photo: Promotional10 of 15
- Photo: Invision/AP11 of 15
- Photo: Lisa Mauceri/Retna Ltd.12 of 15
- Photo: Dennis Van Tine/Retna Ltd.13 of 15
- Photo: Lee Roth/Retna Ltd.14 of 15
More Celeb News
- Ed Sullivan Statue Stolen from Academy of Television Arts And Sciences' Hall of Fame PlazaMSNEntertainment 9/29/2014 9:50:00 PM
- 'Dancing With the Stars' Goes to the Movies, But It's Lights Out for One MSNEntertainment 9/29/2014 9:24:00 PM
- DreamWorks Animation Talks Collapse, SoftBank Turns to Legendary Entertainment (Report)MSNEntertainment 9/29/2014 7:46:00 PM
- Dancing with the Stars: Who Got the Season's First Perfect Score?MSNEntertainment 9/29/2014 7:27:00 PM
- Postmortem: Everything Went Wrong on Sleepy Hollow This Week. Stars Preview What's NextMSNEntertainment 9/29/2014 7:01:00 PM
- Ed Sullivan Statue Stolen from Academy of Television Arts And Sciences' Hall of Fame Plaza
By Melissa Hunter
Paris Hilton's Italian brand of canned sparkling wine has been removed from the shelves of Italy. Wait, back the train up a second, Paris had a CANNED SPARKLING WINE? That's really the joke product endorsement to beat all joke product endorsements. Even Krusty the Clown couldn't top that.
The wine-in-a-can brand has called itself Prosecco Rich, which sounds like it brings the lowbrow to the high life by being the beer of champagnes. Sales have been extremely low (shocker!), food critics have panned it (double shocker!), and now the Italian Agriculture Ministry has banned it from the entire country. Apparently naming it Prosecco is false advertisement.
Come on, Italian Agriculture Ministry, ease up. This is a Paris Hilton brand. They call her bottled window cleaners "perfume" and her bunches of horse tail remnants "hair extensions."
The marketing guru at Gunther Aloys (who created this magical libation) said, "We'll just change it's name... and we're talking with Paris about extending our contract to market the new product." He then said he's expecting to sell 5 million cans of the rebranded beverage next year.
Bold words, dude. Don't exactly know what a Paris-endorsed canned sparkling wine could possibly be renamed to make it a smash hit.
Here are a some potential possibilities: Parisecco Rich. Carbonated Class. Hilton H20 (Disclaimer: Contains no actual "water"). Sloshed Socialite Slammer. Wino-on-the-go. Boone and Hilton's Farm. The possibilities are endless.
Like us on Facebook?
UP NEXTWedding Pics
From Crowd Ignite