'The Situation' Can't Trademark His Nickname
Here's the situation: Mike "The Situation" Sorrentino can't trademark "The Situation."
The super-buff "Jersey Shore" star, 29, recently filed an application with the U.S. Patent and Trademark Office to trademark his famous nickname (a reference to his six-pack abs) in order to market a "The Situation" clothing line.
Sadly, website The Smoking Gun has unearthed documents that confirm the USPTO rejected Sorrentino's application.
Pointing to a similar "Situation" trademark already granted a Memphis clothing retailer, a government attorney said the arguments of Sorrentino's lawyer were "unpersuasive."
Sorrentino's legal team unsuccessfully claimed that "the presence of the article 'The' is a key component of the mark, as it refers specifically to Mr. Sorrentino, and is reflective of how the term is used when applied to Mr. Sorrentino."
Back in June, Sorrentino announced he had partnered with retailer Dilligaf by Bohica Bill to create a line of "couture" clothing.
"Mike 'The Situation' embodies our irreverent approach to life," president Jodi Massry told UsMagazine.com in a statement. "He lives the 'Let's not take things so seriously' mentality every day." Dilligaf, which stands for "Do I Look Like I Give a F---," chose the MTV personality because "his style is unparalleled."
MORE ON WONDERWALL:
MORE ON USMAGAZINE.COM:
"DWTS" champion Val Chmerkovskiy gave Wonderwall's Kirby Kristen a salsa lesson, dished on his win, that heavy mirror ball trophy, and the upcoming tour!Watch Video »
The Rock rips his shirt before epic "San Andreas" premiere on today's Celebs Gone Social.Watch Video »
DIY Celeb Makeup
Learn how to recreate Emmy Rossum's fresh-faced look on Wonderwall.com's DIY Celeb Makeup.Watch Video »
Emma Stone and Bradley Cooper get the giggles while discussing their first impressions of each other, weird encounters in Hawaii and more!Watch Video »
Youtube for 90210
From Jenna Marbles to PewDiePie, find out which Youtube sensations we think should star in “Beverly Hills, 90210” if the show was cast today!Watch Video »
Check out Emma Stone, Emily Blunt, and Julianne Hough's style statements on this week's OMG Celeb Fashion hosted by Wonderwall's Kirby Kristen.Watch Video »
From Crowd Ignite