'The Situation' Can't Trademark His Nickname
Here's the situation: Mike "The Situation" Sorrentino can't trademark "The Situation."
The super-buff "Jersey Shore" star, 29, recently filed an application with the U.S. Patent and Trademark Office to trademark his famous nickname (a reference to his six-pack abs) in order to market a "The Situation" clothing line.
Sadly, website The Smoking Gun has unearthed documents that confirm the USPTO rejected Sorrentino's application.
Pointing to a similar "Situation" trademark already granted a Memphis clothing retailer, a government attorney said the arguments of Sorrentino's lawyer were "unpersuasive."
Sorrentino's legal team unsuccessfully claimed that "the presence of the article 'The' is a key component of the mark, as it refers specifically to Mr. Sorrentino, and is reflective of how the term is used when applied to Mr. Sorrentino."
Back in June, Sorrentino announced he had partnered with retailer Dilligaf by Bohica Bill to create a line of "couture" clothing.
"Mike 'The Situation' embodies our irreverent approach to life," president Jodi Massry told UsMagazine.com in a statement. "He lives the 'Let's not take things so seriously' mentality every day." Dilligaf, which stands for "Do I Look Like I Give a F---," chose the MTV personality because "his style is unparalleled."
MORE ON WONDERWALL:
MORE ON USMAGAZINE.COM:
DIY Celeb Makeup
Find out how to get Jenna Dewan Tatum's long-lasting matte lip on DIY Celeb Makeup.Watch Video »
Tats for Love
From Heidi Klum and Seal to Ryan Sweeting and Kaley Cuoco, see which stars got tattoos for love.Watch Video »
Real 'RHOC' Dish
"Real Housewives of OC" star Shannon Beador dishes about her family, her relationship with Vicki Gunvalson and what to expect from the reunion!Watch Video »
Perry in Peru
Check out Katy Perry's best posts from Peru during the South American leg of her Prismatic World Tour on this week's Celebs Gone Social.Watch Video »
Copying Kim K.
"Ted 2" star Jessica Barth reveals the celebrities she channeled for her on-screen alter ego.Watch Video »
From Kaley Cuoco Sweeting and Ryan Sweeting to Sofia Vergara and Joe Manganiello, check out these cute couples!Watch Video »