Meghan Markle cannot catch a break with her business.
Online critics slammed the Duchess of Sussex after she announced her As Ever brand's collaboration with the members-only club Soho House.
MORE: Follow Wonderwall on MSN for more top news
Ian Vogler/Mirrorpix/Newscom/The Mega Agency
Meghan announces pop-up
Meghan shared a video on Instagram revealing that her As Ever products would be available at the Soho House location in Los Angeles, Calif.
"Talk about a full circle moment! In my old stomping ground of West Hollywood, with a brand, family and friends that have been part of my life for so long," she captioned the clip of herself walking around the installation.
"Also, a part of my love story with H [Prince Harry] (since our very first date was at an SH restaurant)," the Suits actress gushed. "So excited to introduce: As Ever x Soho House. If you find yourself in LA, come visit our As ever pop-up at Soho Home on Melrose Place at 8540 Melrose Ave, West Hollywood, CA 90069. Open to everyone, full collection available (and yummy Urth Caffe just across the street). Sounds like a good day to me!"
Meghan faces backlash
As with anything the With Love, Meghan star does, the online trolls went wild. "If she were smart, she would open an As Ever store/boutique somewhere. Have a real website and actually work at the store," one person wrote on X.
"These pop-ups or renting space in a store or in Soho House are lame and a cop out because she has nothing to do with actually selling these products. She ALWAYS takes the easy way, or she cuts corners or cuts out before the failure is flashing in red lights," a second wrote.
"Is this meant to be her mic drop moment she was banging on about? This is so common in the handmade market that you simply rent shelf space. However, it is often the last resort as everything else you've tried has failed," a third added.
"When you're having to sell in Soho House, you know it's not going well…" a fourth chimed in.
MEGA
Some fans defend Meghan
Luckily, some of Meghan's fans came to her defense. "Meghan Sussex, please spare a little thought for your global supporters. Maybe the Soho House in London is going to stock some #AsEver products in time for Christmas?" one requested.
"Meghan's As Ever products are now available at Soho House. A special place for her and Prince Harry. Where they had their first date and even their first kiss. I love how intentional she is," a second said.
James Whatling / MEGA TheMegaAgency.com
Soho House's sentimental meaning for Meghan and Harry
In the Duke of Sussex's 2023 memoir Spare, he recalled his first date with his future wife at the private club.
"Red-cheeked, puffing, sweaty, half an hour late, I ran into the restaurant, into the quiet room, and found her sitting at a small area on a low velvet sofa in front of a low coffee table," Harry wrote.
"She was wearing a black sweater, jeans, heels. I knew nothing about clothes, but I knew she was chic. Then again, she could make anything look chic," the father of two said. "I'd seen so many photos of her from fashion shoots and TV sets, all glam and glossy, but here she was, in the flesh, no frills, no filter and even more beautiful. Heart-attack beautiful. I was trying to process this, struggling to understand what was happening to my circulatory and nervous systems and as a result, my brain couldn't handle any more data."