Web sites fawn over them. YouTube videos celebrate them. E-mail inboxes rarely go more than a week without forwards filled with pictures of them. Yes, adorable animals have been stars on the Internet seemingly since it was invented. But their day has come. A Web site is seeking revenge against all those kittens, puppies and lemurs that implore us to go "ah." Vulgarity is one of the site's main weapons to fight cuteness, so even the site's name (which calls out a penguin) can't be printed here. Likewise, visiting the site is recommended only for those old enough for an R-rated movie. The site can be found by googling its subtitle: "A blog where I tell cute animals what's what," or by visiting this shortcut link: http://tinyurl.com/5mjtft. The style is simple: beneath an adorable photo of some member of the animal kingdom — a waving polar bear, a munching red panda — is a brief, expletive-laden tirade directed at the pictured animal. One example, addressed to a kitten looking right at the camera: "It might be your world now, Kitten. But you can't stay on top forever." Another, to a slouching cat, reads: "Oh, I see what you're doing, Cat." And one more, directed at a hippo and tortoise lying next to each other: "Hippo and Tortoise, this aggression will not stand. ... STOP BEING SUCH A STUDY IN CONTRASTS." To be sure, the many expletives of the posts add something. It's a dichotomy between the childish nature of addressing animals (like the hit "SNL" sketch where Mark Wahlberg talks to farm animals) and the slightly insane idea of cursing them. The site was created in late October by Matthew Gasteier, a 27-year-old marketer and music critic from Boston. It was first just a lark meant for friends, but Gasteier says the site now receives tens of thousands of visitors a month. "My fiance and I joke a lot about cute animals and how they know what they're doing to people," said Gasteier. "You kind of have to be self-centered to think that an animal is attacking you by simply being cute, so it kind of came out of that idea." He added: "I mean, it's silly. I'm going for silliness." The consistent tone of the humor might remind some readers of an earlier Web sensation, the ninja-themed RealUltimatePower.ne t, or the more recent StuffWhitePeopleLike .com. Similarly, this penguin-hating site has begun to spawn a small industry. T-shirts are now for sale and it has expanded to Twitter and Facebook. Gasteier says a book is in the works for Random House. "People around the world send me pictures of their cat," says Gasteier. Having an expletive in the site's name might hinder its growth, but Gasteier sees an upside: "It pretty much weeds out people who are not going to find the site appealing. If you don't like the title, you're really not going to like the site." The site recently lost by narrow margin in the 2008 Weblog Awards category for best pet blog (http://2008.weblogawards.org). Cruelly, it was defeated by precisely the kind of site it satirizes: CuteOverload.com. Cute Overload is a very popular site that — like many sites — fetishizes the cuteness of pets. It's in the same category of ICanHasCheezburger.c om — the third place vote-getter — which has won much acclaim for supplying captions to pets' presumed thoughts. Of course, even the most cynical of us can get weak in the knees gazing into the sad eyes of a polar bear. And one of the joys of the penguin-hating site is that our narrator — an alter ego of Gasteier's who posts simply under the name "bza" — for all his toughness and anger isn't immune, either. As Gasteier says, the joke is on him in a lot of ways. After dog-sitting a puppy named Lexington for a week, he insists he doesn't miss her: "I've moved on, Puppy. I've grown. I'm no longer the same inexperienced puppy-sitter you met on that warm August day. So don't come crawling back to me, Puppy. ... Unless you want to. Then I'm sure we can work something out." The cuddly ones win again. ——— EDITOR'S NOTE — What's your favorite pet-loving site? E-mail AP Entertainment Writer Jake Coyle at jcoyle(at)ap.org