MEXICO CITY (AP) -- Reggaeton singer Daddy Yankee is touting his men's cologne, saying it has been reviewed and approved by an important audience: 100 women.

The Puerto Rican singer says he is not only promoting his "Daddy Yankee" cologne, but also a new Web site and his film "Talento de Barrio."

He told reporters in Mexico City that he also plans to launch a perfume for women before the end of the year.

The artist, whose real name is Ramon Ayala, is best known for his song "Gasolina."