TV self-help guru Dr. Phil Mcgraw has deleted an ill-advised tweet in which he asked followers about their views on sex with drunk girls.

The TV personality came under fire for asking his fans if they thought it was "OK to have sex with" an intoxicated female, and quickly removed the post, but not before media outlets had spotted it and the backlash.

A representative for McGraw tells USA Today, "It was intended to evoke discussion leading into a very serious show topic... It was a poll question, not a statement or a joke. It was not a personal post, and Dr. Phil deleted it the second he saw it.

"It was clearly ill-advised. We sincerely apologise that it suggested anything other than what was intended, data gathering. As you can imagine, Dr. Phil is very upset that this happened."