How low can they go?

As Us Weekly reported September 26, Bachelorette winner Jef Holm, 28, bragged to former flame Kaylee Shepherd that his relationship with Emily Maynard, 26, is "basically for TV." But as the two continue their fauxmance for fame and money, it's Maynard's daughter, Ricki, 7, who will suffer when they split.

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Holm has been coaching the girl's soccer team -- while making sure to tweet photos of her to his 265,000 followers. On September 26, he tweeted another picture of Ricki (calling her his "gem") along with a shameless product plug for headphones.

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Find out more on how Maynard and Holm are pretending to be a happy family with Ricki in this week's Hot Stuff video, as explained by Us Weekly Senior Editor Ian Drew, plus special guest Shaggy.

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Also in the roundup? Robert Pattinson and Kristen Stewart hit the road together for Twilight promotions, why new mom Kristin Cavallari thought labor was a bitch and more.

Watch the Hot Stuff video now!

This article originally appeared on Emily Maynard's Fake Romance With Jef Holm Will Be Heartbreak for Daughter Ricki