PARIS (AP) — France, a country famed for its movies and fashion, has finally combined the two in the form of the international fashion, style and beauty film festival.

Now in its fifth edition, the ASVOFF festival is showcasing over 80 short documentaries, advertisements and art-house movies with a fashion theme over two days until Sunday.

Festival jury president and artist Orlan said: "Over the last few years, style and fashion films have cropped up so much that it's now become a genre of its own."

Columbian artist Jessica Mitrani won the festival's Grand Prix for her humorous take on the Middle East conflict through headwear in the short film entitled "Headpieces for Peace."

Many of the films — from some 50 countries — are being projected free for the public.