Getty Images North America 1 / 18
Getty Images North America 1 / 18

Eva Longoria has another new squeeze, and she's apparently eager to show him off. On Friday, she made her debut with moneybags Mexican TV executive Jose Antonio Baston at a museum opening in Mexico City.

"He's been sweeping her off her feet and courting her like a proper gentleman," a source kvells to People.

The two have been dating for several weeks and were spied making out at a New York eatery earlier this month, a dinner date that initially sparked speculation that Longoria had once again reconciled with on-off flame Eduardo Cruz. Turns out Baston had been mistaken for the Spanish crooner.

Eva's love life has been extra busy this year. Just four months ago, wedding rumors began swirling after she confirmed her romance with Miami entrepreneur Ernesto Arguello, whom she met while producing her quickly canceled matchmaking reality show, "Ready for Love."

Reports of their insta-love ramped up just as the actress, 38, was linked to a still Stacy Keibler-adjacent George Clooney, a connection she denied by insisting they were simply longtime friends.

Eva's romance with Arguello cooled as quickly as it heated, but she quickly regrouped with the handsome Baston, 45, who is president of Televisa, the largest media company in Latin America, and one of the most influential people in Mexico.

"She's very happy," a Longoria pal told People earlier this month, "and he's crazy about her."


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