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What does it mean to smell like Rihanna? Based on the new ad for her Rogue perfume, you will emit a fragrant cloud that evokes hints of fame, wealth and sultriness.

To sell her latest fragrance, RiRi writhes on a chair while decked out in a sexy black dress, giving good face to the camera and showing off acres of smooth, glowing skin (truth be told, we'd rather buy whatever moisturizer she uses).

In between the smoldering poses, she's seen in behind-the-scenes footage strutting into the shoot wearing a Beyoncé-like headscarf as paparazzi click away.

The scent "radiates edginess and confidence but is also flirty and feminine," the press release says of the scent, which is a blend of lemon blossom, cyclamen, jasmine, rose, plum and suede over a musky base of woods, patchouli, vanilla and amber (yes, we're quoting here).

"People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It's a personal fragrance that's more self-aware. It's Rogue, it's me," explains Rihanna. "This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves."

Want to sniff before you buy? Get a free sample here.


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