The Hollywood Reporter -- Animal Planet has the Puppy Bowl. Now, Hallmark Channel is starting its own tradition.
The network announced Friday that it will hold the first Kitten Bowl on Super Bowl Sunday in 2014. Beginning 9 a.m. PT/12 p.m. ET on Feb. 2, 2014, Hallmark Channel's three-hour Kitten Bowl -- presented in conjunction with the American Humane Association -- will feature adoptable kittens in competition.
The network's original movie talent will become the judges, referees and sideline trainers. Viewers will also be able to vote for the "MVK," or the most valuable kitten.
The Kitten Bowl, an agility competition, will include an obstacle course of hurdles of varying heights, A-frame Alpine scratchers, tunnels, hoop jumps and weave poles.
"Creating another programming event to reinforce Hallmark Channel's Pet Project, our corporate pet adoption and safety initiative, enhances the profile of the plight of shelter animals in our country while providing fun, family-oriented entertainment to our viewers. We are very proud of our association with American Humane Association and their support of our work in this area," said Bill Abbott, president and CEO Crown Media Family Networks.
Hallmark Channel airs programs like Home & Family, a two-hour live show, and Marie, a one-hour talker hosted by Marie Osmond.
E-mail: Philiana.Ng@thr.com Twitter: @insidethetube
Related article on THR.com:
TV Ratings: Animal Planet's 'Puppy Bowl' Audience Swells During Superdome Blackout
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