Invision/AP 1 / 16

NEW YORK (AP) — Lady Gaga launched her debut perfume while being inside a life size perfume bottle.

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The avant garde pop star was in a large bottle — a replica of her "Fame" fragrance bottle — at New York's Solomon R. Guggenheim Museum, appearing in a transparent glass where attendees took photos of Gaga and watched her get a tattoo on her neck.

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The entertainer entered the museum Thursday night on top of a convertible, where she posed for pictures. Inside, she laid in the bottle in a sparkly top, skirt and red wig. Then she stripped her clothes — now appearing in lingerie, including a thong — and began receiving a tattoo on the back of her neck (she shaved the bottom half of the back of her head this week).

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The masquerade black tie event featured a few hundred people, mostly dressed with eye masks and headgear.