The Hollywood Reporter -- Sony is launching a cloud-based collaboration and production service that will be previewed at the Sony booth, next week at the NAB Show.

Ci targets customers including studios, broadcasters and filmmakers.

"Every day, creative professionals around the world spend numerous hours and resources on non-creative tasks like moving and sharing content, figuring out how and where to store it, and getting the right assets to the right places and in the right hands," said Naomi Climer, president of the Sony Media Cloud Services subsidiary, which is headquartered on the Sony Pictures lot. "We designed Ci as a functionally rich, scalable and secure, media-focused cloud platform."

Sony Pictures Entertainment and NBCUniversal are currently beta testing Ci, which is available in the U.S. and Europe. Jeff Mayzurk, senior vp studio operations, NBCUniversal, said in a statement that the system "makes it easy to integrate these tools into our workflow."

Initial applications include the ability to collect, organize, preview, share and archive media; logging functions; and review and annotation tools.

The Cloud Services subsidiary and Sony Pictures Technologies handled the core development.

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