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Redheads have more fun? Bethenny Frankel debuted a new look on Jan. 26 and it will take your breath away.

As in, you're may not be able to breathe because you may not know what to say.

The former reality star-turned-pitchwoman showed off her Kool-Aid-esque red locks in New York while promoting her Skinnygirl candy at Dylan's Candy Bar.

It's fair to say that her hair is really, really red.

Bethenny isn't one to shake up her look too often. In the past she's gone with a short cut, but she usually maintains her brunette locks, typically wearing them wavy.

The Skinnygirl owner showed off her new look while rocking a back and white jumper that clearly focused all the attention on her mane.

It's going to take a while for this whole red hair thing to sink in with us, but whatever floats your boat, Bethenny.