Ja Rule's now-viral video for a Greek restaurant was more of a "gotcha!"
On Monday, a video of the rapper hawking food for a Los Angeles Greek deli called Papa Cristo's went viral due to his use of expletives and his inability to properly pronounce the items on the menu. The video was even roasted by 50 Cent, Ja Rule's longtime nemesis.

It looks like Ja Rule is getting the last laugh, though, as the whole thing turned out to be a promo for his new TBS show "Celebrity Show-Off."
"I'm a marketing genius, and this is all working exactly how I wanted it to," Ja Rule told Page Six. "I did this commercial on the TV show that I'm doing with [Los Angeles Lakers star] Dwight Howard, Bella Thorne and Bruce Willis's daughters, all kinds of people … the premise of the show is we create our own TV shows within the show."
The low-budget faux ad caused Ja Rule to get trolled by those who didn't know it was all a ruse.
"So I took the small mom-and-pop shop called Papa Cristo's that was struggling during [the coronavirus pandemic] to help them out. … I came up with this idea that I would do this silly-a–, cheesy '80s [or] '90s [style] commercial, and people will hate on it and try to clown me, and it will go viral, and of course it did," he said. "Half of it is for charity [No Kid Hungry], and Papa Cristo's gets a lot of free publicity."

After 50 Cent watched the video, he tweeted, "This what happens … I'll have you and your whole label selling gyros."
He's since deleted the tweet.
Responding to 50's shade, Ja Rule said, "We're playing chess over here, not checkers."